On Mount Rushmore of the best brow products in the business is at least one of Anastasia Beverly Hills’ cult-favorite formulas. Whether you cut your teeth in makeup watching OG gurus’ full-glam routines through “YouTube University,” or you’re an avid TikTok scroller on #MakeupTok these days, every makeup tutorial likely features the brand’s popular pomade here or brow pencil there. If you wish for the fluffiest, Zendaya-esque brows this season, we come bearing some good news: Anastasia Beverly Hills’ best-selling brow products and the brand’s other beauty staples are massively discounted for Black Friday.
Starting November 28, Anastasia Beverly Hills is offering 30 percent off sitewide, a major steal for anyone looking to restock on holy grails or experiment with some newly discovered items. On the brow tip, consider replenishing your supply of the classic Brow Wiz pencil or adding ABH’s Volumizing Tinted Brow Gel to your cart, which is the latest addition to its brow family and comes in nine flexible shades.
While ABH is primarily known for its eyebrow products, it has also maintained a presence in the makeup world with other popular formulas, which will also be on sale this Black Friday. Remember the Soft Glam palette? Long before it became a TikTok makeup aesthetic, this palette was a favorite among makeup enthusiasts for its versatility. Even if you missed the first wave, it’s never too late to incorporate the gorgeous neutrals palette into your updated soft glam routine. If ABH has its way, your new soft glam routine will include other standouts on the site, like the Beauty Balm Serum Boosted Skin Tint or Magic Touch Concealer, which ELLE editors reviewed in full here.
In addition to 30 percent of sitewide, customers will also earn an extra 15 percent of orders of $65 or more, a deal too sweet to pass up. After scrolling through tons of products on the site, we curated an ELLE-approved list of the best Anastasia Beverly Hills staples to shop this Black Friday. See our picks below.
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.