It’s time to channel your inner Frida Kahlo, Georgia O’Keeffe, or Yayoi Kusama—2023’s beauty and makeup trends are all about artistic flair. “A preference for artistry and creativity will continue to grow this coming year as well,” shares the team at Spate, who predict beauty trends through cold hard search data. “Consumers are taking trends they saw on TV (Hello, Euphoria!) or social media and making them their own.”
Trend: Liquid Blush
Liquid products are always more forgiving than powder, which makes them an easy product for even the most timid makeup users. “One of the most notable changes across makeup over the last few years is the shift to creamy, blendable complexion products,” Spate shares, adding that liquid blush has a predicted search growth of 31.1 percent.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
Em Cosmetics Color Drops Serum Blush
Youth Foria BYO BLUSH Color Changing Blush Oil
Danessa Myricks Beauty Vision Flush Blush, Eyeshadow, and Lip Color
Trend: Cream Contour
If you’re contour-curious, cream is a goof-proof way to try this trend. The below are “high color payoff in a single swipe,” which is what Spate says beauty consumers care about most.
UOMA Beauty Double Take Contour Stick
LYS Beauty No Limits Cream Bronzer and Contour Stick
MAKEUP BY MARIO SoftSculpt Shaping Stick
Tarte Cosmetics sculpt tape contour
Trend: Cat Eye Lashes
This look is all about the lash placement—the full-strip falsies start out short in the inner corners and get gradually longer to give the effect of almond-shaped eyes and that classic winged liner we all love so much. This is expected to be the largest growth sector of the year, with an increase of 38.6 percent in the next year.
Lilly Lashes Miami Flare in Faux Mink
Now 70% Off
Doe Beauty Aura Lashes
Kiss Kiss My Lash But Better in No Filters
D’ashes D’Luscious
Trend: Body Glitter Spray
Ladies and gents, frost yourselves. No, really—spritz yourself with shimmering spray this year. Glitter body spray is another Y2K trend that’s on the up in 2023.
Anastasia Beverly Hills Shimmer Body Oil
Patrick Ta Major Glow Highlighting Mist
LATIBELL Body Glitter Spray
Sol de Janeiro GlowMotions Glow Oils – Goldie Rocks
Trend: Tubing Mascara
Tubing mascara is specially formulated to wrap around your lashes—kind of like how your clothing wraps around you—and when you wash it off, instead of dissolving, it comes off in whole pieces. This love-it-or-hate-it subsect of the mascara world is growing in the next year. Lovers will rejoice with a growth of 27.6 percent.
Tower 28 MakeWaves Mascara in Jet
Surratt Relevée Tubing Mascara
MAC Extended Play Gigablack Lash Mascara
Guide Beauty Lash Wrap
Trend: Rhinestone Makeup
Like we said before: Euphoria and the makeup trends it brought on aren’t going anywhere. Period.
Half Magic Beauty Endless Sparkle Value Set
Now 17% Off
Pley Beauty Pley Things Face + Body Gem Kit
Mr. Pen 2000 piece rhinestone kit
Now 55% Off
Get Stonned SHAPE SHIFTER RHINESTONES
Trend: Eyeliner Stamp
Eyeliner—especially a cat eye—can be a challenge. “Eyeliner stamps demonstrate clever innovations that allow makeup lovers of all skill levels to participate in trends like graphic eyeliner,” Spate says. If you’re intimidated by free-handing the shape, stamp-on liner is for you. Expect to see more of this product on the market, too: it has a predicted growth of 20.1 percent.
Lottie London Wing Edition Stamp Liner Duo
Kaja Wink Stamp Wing Eyeliner Stamp & Pen
Trend: Makeup for Mature Skin
Specially formulated for mature skin, these products won’t settle in an unflattering way on the face. “Searches for mature skin makeup show how aging consumers want options catered to their skin and we’re here for it,” Spate shares. “Any brands looking to seize on this moment just need to remember one thing: anti-aging is out and age appreciation is in.”
Ami Cole Skin Enhancing Tint
L’Oreal Paris Age Perfect Radiant Serum Foundation with SPF 50
Now 24% Off
It Cosmetics Your Skin But Better Foundation + Skincare
Maybelline Instant Age Rewind Perfector 4-In-1 Whipped Matte Makeup
Meet the Experts
Spate was founded by former Googler Trendspotting employees Yarden Horwitz and Olivier Zimmer. Now, the duo has dedicated all their time (and trend energy) to the beauty world.
Beauty editor Margaux Anbouba is obsessed with predicting the trends and bringing them straight to you—as she’s tried them out on her face and confirmed aren’t terrible, of course.