Beauty

Over 900 entries, 26 testers, and countless emails later, ELLE editors have found the most cutting-edge products of 2024. Since the start of the year, we looked for launches that featured breakthrough brand philosophies, ingredients, and formulations. Every item here—from a lip gloss that cleverly utilizes color theory, to a dry shampoo that will actually
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Gray hair is inevitable, but how we choose to manage it has never been more flexible. Some of us are touch-up-on-the-go between salon appointments types; others like to handle our grays at home with DIY permanent dye—but either way, the range of options available today means you can tailor your coverage to your lifestyle. No
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In case you haven’t heard, the hottest new celebrity-endorsed skin care treatment is the “salmon sperm facial.” Trust us, it’s not as weird as it sounds. This formula injects polydeoxyribonucleotides (PDRN) derived from salmon sperm into the skin to boost collagen production. One big catch: The facial will set you back hundreds of dollars. Still,
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Park calls the COSRX Advanced Snail 96 Mucin Power Essence the “granddaddy” of Korean essences, thanks to its enduring popularity over the years. “Formulated with 96.3 percent snail secretion filtrate, this essence restores and revitalizes the skin, combating dryness and signs of aging,” she says. Key ingredients: Snail mucin, hyaluronic acid, betaine, allantoin, panthenol Size:
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Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Ferda Demir//Getty Images Best Refillable Glossier Deodorant Credit: Glossier Pros Perfume-like scents Cons Some found it ran out quickly This deodorant uses elderberry extract and coconut oil to help nourish the
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Quiet luxury may be a widely embraced trend, but personally I’ve never been a fan of subtlety—especially when it comes to fragrance. In my vast perfume collection (which contains well over 100 scents), I always find myself gravitating toward robust, extravagant gourmands with notes of comforting vanilla, warm spices, sticky honey, and hints of chocolate
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Vitamin A is a tricky ingredient to navigate. Too strong of a formula can wreak havoc on skin not primed for its formula, and too low a percentage makes for slow, barely noticeable results. Crystal Retinal expertly demonstrates the difference between retinal and retinol—the former is the more potent, fast-working version of vitamin A, while
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Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you. CeraVe Gentle Hydrating Shampoo CeraVe has been saving our skin for decades, and now it’s going to rescue our scalps. The dermatologist-loved skin care brand has finally branched out into hair care with two lines of shampoos
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