There’s certainly no shortage of celebrity beauty brands consistently hitting the market. But when the hands behind those celeb heads get to mixing up products, I’m all ears. If it’s made for curly hair or brown skin, you definitely have my full attention. The latest on my radar of soon-to-be fan faves comes courtesy of Nai’vasha.
It’s fitting that Nai’vasha calls her brand Curl Queen because she is just that—a queen. The mom of five, breast cancer survivor, and hairstylist to Alicia Keys, Lupita Nyang’o, and Lil Nas X blew my mind a year ago when she launched a truly game-changing product called The Glove. The wash-day essential looks like a regular hand warmer, but upon close inspection, there are little nodules on the surface that detangle hair, massage the scalp, and gently scrubs away leftover product, dirt, and excess oil.
So how exactly do you follow up on such an innovative tool? With a line of hair-care products that work in tandem with The Glove, of course. The new Curl Queen Curl Therapy Collection, which hits virtual shelves today, is aimed at keeping coils healthy and growing. At the base of each product is manuka honey, which attracts moisture to thirsty curls, African chebe powder, an ingredient that’s been used for centuries to help grow hair, and CBD, which can have a soothing effect on the scalp.
In the lineup are all of the necessities for a pre-styling routine. There’s the Moisture Therapy Shampoo and Conditioner, which each have hair strengthening silk protein and nourishing murumuru seed butter. I’ll be using the Intense Therapy Masque when my curls are feeling crunchy and dry. The nourishing pomade is formulated with the aforementioned chebe powder to help curls look thicker right away and grow longer over time. And lastly in the collection is the Royal Nectar, black cumin, and jojoba seed oil to seal in all of the moisture post-shower—or on day four when my curls need a refresh.
It’s not often that I use one full collection of products at the same time. Generally, you can find me dabbling between brands, but Curl Therapy just might make me a convert. More importantly, it laces my curls with exactly what they need to thrive even before I get to my stylers.
Curl Queen Curl Therapy Collection is available on February 1, 2022, on the Curl Queen site, and ranges from $23 to $52.
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