Don’t Miss Out on February 2025’s Best Beauty Launches

Beauty

Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.


Noyz The Solid Fragrance Lost + Found

The Solid Fragrance Lost + Found

Noyz, the personal scent brand launched by Moon Oral Beauty and Neff Headwear founder Shaun Neff, has released perfumes that look more like lip balms than fragrance. The new products are solid versions of the brand’s existing scents; my favorite is Lost + Found, a woody, ambery skin scent with a subtle citrusy twist. I’m a big fan of the format—instead of digging your fingers into a pot, you can take the stick and directly apply the product to your pressure points. Plus the packaging is refillable, and the cap is magnetized for a satisfying “click” every time you close it.


T3 Aire IQ Hair Dryer Set

Aire IQ Hair Dryer Set

Although I’m lucky enough to try a variety of hair tools, I’m very picky about what I actually keep since I have such limited space in my New York City apartment. Case in point: I only own one hair dryer, and it’s from T3. It’s powerful, reliable, and does what I need it to do, which is dry my hair as quickly as possible without dialing up the frizz. So when I found out that the brand was launching a brand new hair dryer, I had to keep myself from physically jumping up and down. The Aire IQ is just as high-tech and fancy as it looks—with a few simple taps, it’ll instantly adjust its settings to suit your hair type and desired result. There are also three handy attachments (including a diffuser), and it comes with its own magnetic and compact stand. It’s also so pretty that you’ll want to display it on your bathroom counter instead of shoving it into the black hole that is the cabinet under the sink.


Dr. Idriss Barrier Baste Lip Basting Duo

Barrier Baste Lip Basting Duo

If chapped lips are the bane of your existence, especially during these cold, blustery months, board-certified dermatologist Dr. Shereene Idriss has a technique you should try: Lip basting. Put simple, you go in with a chemical exfoliator before slathering your lips in a more nourishing and soothing formula. Her new lip duo is specifically designed for her signature hack and promises to prevent lips from getting flaky in the first place with consistent use.


Victoria Beckham Beauty Eye Wardrobe

Eye Wardrobe

Products like the new Eye Wardrobe are why Victoria Beckham Beauty has my heart forevermore. They’re the epitome of makeup that makes you feel fancy but also actually performs and makes your life easier. The curated color combinations in the collection take the guesswork out of putting together a cohesive eyeshadow look, but they provide enough variety in hue and finish that they’re definitely not one-trick ponies. They’re also so creamy and blendable that I can swipe them on with my fingers if need be, and the refillable brass palettes are meant to last for years to come.


Merit x Completedworks The Compact

The Compact

I showed this compact to a friend the other day, and she exclaimed that it looked and felt like a piece of art. I’d have to agree; the weighty mirror, with its fluid shape and abstract design, is a pleasure to look at and makes me smile every time I pull it out for a midday touch up. Merit worked with jewelry and ceramics brand Completedworks to create the beautiful compact—it’s a shame that it’s limited-edition, but it’s available on Merit’s website for now.


Touchland Cashmere Woods Power Essence Body & Hair Fragrance Mist

Cashmere Woods Power Essence Body & Hair Fragrance Mist

The brand that did the impossible—make hand sanitizer sexy—is here to conquer a new frontier: Body mists. This new collection, which comes in the same leak-proof and travel-friendly packaging as Touchland’s first product, features eight fragrances whose formulas include skin-loving ingredients like hyaluronic acid, panthenol, and niacinamide. Every time I pull out my Touchland hand sanitizer, I have multiple people begging for a spritz, and I have no doubt that it’ll be the same case for these new mists. They’re a lot more convenient than carrying around an entire full-size bottle of fragrance, I’ll tell you that.


Crown Affair The Towel

The Towel

The benefits of using a microfiber towel to dry your hair (quicker dry, prevents frizz, etc.) is old news by now, but I will tell you that the Crown Affair version is by far the most effective and luxe one I’ve ever experienced. Something about the waffle knit makes it feel even more comfortable and gentle on the hair, and it has stayed plush no matter how many times I’ve washed it. There’s a new black version in town for anyone who dyes their hair and hesitated to try the white one for fear of staining it—now, you have no excuses.


Emi Jay Aura Hydrating Hair Fragrance Mist

Aura Hydrating Hair Fragrance Mist

I’m obsessed with musk. If someone asked me what era I’m in, I’d just reply with “musk.” I know some of you might be over skin scents, but they aren’t boring to me. They bring me such comfort and joy, and they remind me of being a sleepy little child nestled in my mom’s arms. This new hair mist from Emi Jay smells exactly like my favorite musk perfume oils, which I used to rub between my hands and run through my hair. But now I just spritz the mist onto my strands with full confidence that the people around me will think to themselves, “Wow, her hair smells good.” I love the Aura Hydrating Hair Fragrance Mist so much, and if Emi Jay ever discontinues it, I will simply have to go into mourning.


Olay Super Cream with Sunscreen SPF 30

Super Cream with Sunscreen SPF 30

Olay’s new Super Cream is designed to majorly condense your skin care routine. It’s essentially five serums in one, thanks to the inclusion of vitamin C, niacinamide, hyaluronic acid, vitamin E, and peptides. But it doesn’t stop there—the creamy texture makes it so that the formula can act as a standalone moisturizer as well, and it’s fortified with SPF 30 protection.


Le Labo Eucalyptus 20 Eau de Parfum

Eucalyptus 20 Eau de Parfum

Although Le Labo’s latest really does smell like a spa, I’m sick of using that descriptor, so let’s try something else. Imagine you’re in a small desert town where every step you take kicks up dust. You enter a vintage shop where they sell old leather goods, hand-crafted cowboy hats, ancient wooden furniture, and incense. An overgrown eucalyptus plant stretches out in the corner. I don’t know if a place like that exists, but if it did, it would smell like Eucalyptus 20.


NakedBeautyMD BioPeptide Firming Hydrogel Face Mask

BioPeptide Firming Hydrogel Face Mask

Following the success of her hydrogel eye patches, Beverly Hills-based plastic and reconstructive surgeon Dr. Catherine Chang developed a mask designed to treat, repair, and lift the rest of the face. The two-piece sheet is cool to the touch and delivers a host of hardworking antioxidants, caffeine, and 10 different kinds of peptides. These amino acids serve to repair damage, encourage collagen production, and lift and firm the skin. After each treatment, you’ll probably see that your lines look a little softer and your complexion a little brighter.


Dove Deep Moisture Liquid Body Wash Cleanser

Deep Moisture Liquid Body Wash Cleanser

If you need reliable, simple body care, you don’t need to look any further than your local drugstore—even if your body needs extra hydration and nourishment. Dove’s latest body wash is so packed with plant-based moisturizers and other hydrating ingredients that you may even be able to skip applying body lotion post-shower.


Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush

N.04 The Miracle Detangling Scalp Brush

Augustinus Bader, creator of celebrity-loved luxury skin care, and La Bonne Brosse, maker of beautiful, artisanally crafted hair brushes (including some of my personal top picks), have teamed up to create the ultimate detangling brush. The Augustinus Bader-blue tool features looped nylon fibers that are tough on tangles but gentle on the scalp, and it’s designed to be effective on all hair types. The bristles also stimulate blood flow in the scalp and even encourage more optimal product absorption, especially when used with Augustinus Bader’s growth-promoting hair formulas.


Editions de Parfums Frederic Malle Portrait of a Lady Eau de Parfum Anniversary Edition

Portrait of a Lady Eau de Parfum Anniversary Edition

To mark the 15th anniversary of Editions de Parfums Frederic Malle’s Portrait of a Lady Eau de Parfum, the perfumery has debuted a special edition of the scent, housed in a fire-engine red vessel. “This is one of the most special perfumes I own—it’s an absolutely spellbinding blend of rose, black currant, raspberry, patchouli, and amber,” says Katie Berohn, ELLE beauty editor. “If any scent deserves a celebration, it’s this one—plus, the beautiful red bottle will look great on any vanity.” This would make an incredible gift for the fragrance lover in your life.


Glow Recipe Watermelon Glow Niacinamide Dewy Flush

Watermelon Glow Niacinamide Dewy Flush

Don’t get it twisted—Dewy Flush may have a tint to it, but Glow Recipe designed it to be just as nourishing and skin-loving as the rest of its line. The formula not only adds a flush of color but also delivers brightening niacinamide, plumping hyaluronic acid, and soothing centella asiatica. “Glow Recipe is the reigning champion for dewy skin, and their first foray into color cosmetics is an instant classic,” says Berohn. “These glowy blushes fuse skincare with makeup for the most luminous finish.”


Diptyque Baies (Berries) and Roses Duo Classic Candles (Valentine’s Day Edition)

Baies (Berries) and Roses Duo Classic Candles (Valentine’s Day Edition)

Diptyque has repackaged two of my favorite candles of all time, creating a Valentine’s Day duo packaged in special-edition red and pink vessels. “Celebrity favorite Diptyque candles Baies and Roses are the quintessential home scents for anyone that wants to strike a mood,” Berohn adds. “This limited edition duo will add a splash of color to any space.” You could keep one and gift the other to the special someone in your life or treat yourself and burn them both at the time for a fresh, customized scent (which is what I will be doing).


Oak Essentials Firming Plant Peptide Serum

Firming Plant Peptide Serum

“Oak Essentials is one of my favorite natural skincare brands,” says Berohn. “Their new serum uses an innovative pea peptide to plump skin and smooth out fine lines and wrinkles.”

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