One of the hardest parts of shopping for someone else is trying to guess exactly what they want. Of course, you could just ask them, but that would ruin the element of surprise. Or you could just look at Google’s most popular gift predictions. It’s the ultimate cheat sheet for discovering the most-searched shopping queries that also happen to be incredibly giftable. After all, Google probably knows us better than we know ourselves, right?
The 2024 list of most popular gift predictions is divided into eight sections of gift ideas across multiple categories, from luxuriously chic finds for the fashionista to stress-reducing gadgets for those who don’t play about their self-care rituals.
Some of the items on the list overlap with ELLE-approved shopping finds—like the resurgence of Coach. The brand is so popular this year, four items from the label made the list: a handbag, a bag charm, sunglasses, and a watch. The roster also gives a snapshot into coveted beauty finds—like Diptyque candles and K-beauty brand Peach & Lily’s Glass Skin Brilliance Kit.
For a rundown of all of the ELLE-approved gifts that Google’s predicting will be popular crowd-pleasers, keep on scrolling.
Alexis Bennett Parker is the Commerce Content Lead at ELLE.com. In this newly created role, she oversees all shopping-related stories online, from fashion-forward trend pieces to the most coveted beauty buys on the market right now. Alexis has worked in the publishing space for 11 years, and seven of those years have been dedicated to helping shoppers make informed purchases—no buyer’s remorse here! Before joining the team at ELLE.com, she worked in the editorial departments of Vogue, Cosmopolitan, and InStyle, to name a few magazines. Not only has Alexis worked closely with several brands and tested hundreds of products over the course of her career, but she’s also won awards for her work as a shopping journalist. Namely, she was an honoree at the Pynk Magazine Gala in 2023, received the Condé Nast Commerce Content Award for Best Article by a New Hire in 2021, and was included on the Top 40 Under 40 Heir’s List in 2018.