It seems TikTok trends still have the fashion world in a chokehold. After garnering millions of recent views on the platform, red cardigans prevailed as a major street style trend at New York Fashion Week.
A textbook example of the trending knitwear style is & Daughter’s Poppy Red Ada Cardigan. The preppy basic was declared “the It-knit of the season” by the latest Lyst Index, a quarterly product ranking based on shopping data gathered from over 200 million online customers. Defined by a layerable crewneck silhouette and cheerful tomato hue, the classically demure style feels particularly suitable for days on the cusp between winter and spring.
“Show-goers utilized red cardigans as layering pieces to add a hint of color under heavy coats” says viral street style photographer Karya Schanilec, who shot outside Sandy Liang, Carolina Herrera, and other top billings this season. “Their looks leaned into preppy and quiet luxury aesthetics, but the bold contrasts made them stand out amongst the dominant camel and grey tones.”
Yes, chocolate brown is certainly still the shade de jour. But the latest NYFW street style looks prove that red is the accent color of the year. “People’s love of classic red has evolved to include darker shades like cherry and burgundy,” says Schanilec, who calls out maroon leather as another key trend. This season, she also saw the red sweater craze expand beyond just cardigans to include knitted polos, quarter- and full-zip sweaters, and knit accessories.
In terms of styling, NYFW attendees often paired red sweaters with low-slung baggy jeans and retro sneakers that brought a sense of casual modernity to the country club classic. Red cardigans were also seen haphazardly buttoned over basic white tanks and tees. Others were draped around show-goers’ necks scarf-style as they braved freezing temperatures. Coordinating red handbags, footwear, accessories, and lipstick were also common pairings.
While the current knitwear trend hints towards sweater sets of the 1960s, it borrows heavily from preppy style of the late 2000s. Just look to Bella Hadid’s recent pairing of a tight red cardigan top and mid-wash bootcut jeans for proof. But why the sudden affinity for J.Crew catalog aesthetics? Lyst’s latest trend report cites a growing demand for “pragmatic capsule wardrobe items,” noting that “post quiet luxury, shoppers are still seeking sleek, clean design across all price points.”
Translation: The styling versatility and seasonal longevity of red cardigans make them a NYFW trend that’s truly worth the closet space. Prepare your transitional wardrobe by shopping the editor picks curated below:
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