It may be April Fools’ Day, but this is not a joke. Rihanna just launched her first Savage X Fenty collection of 2024, and she looked incredible doing it. The Signature Script Collection is a full line of lace lingerie for everybody and every body. From slip dresses to bras and panties, the collection features styles in pastel hues perfect for springtime, while also including staple styles in black and nude tones. Men aren’t left out either. Fenty has got them covered with briefs and sleep tanks.
For the campaign, the singer and businesswoman lounged in the brand’s sheer lavender lace sleep tank and shorts set, with the matching bra and panties peeking out from underneath. Her hair was styled in a shaggy, honey-blonde bob, reminiscent of her iconic 2010s looks.
In another photo, she wore the unlined bra and cheeky panties in the shade “Island Breeze Blue” as she gazed into the camera. Her hazel eyes were accented by her bronze-gold eyeshadow, which she paired with a mauve-red lined lip.
In a teaser clip above, RiRi is lounging on a bed with silky purple sheets, looking over a long bill from the room service she just ordered. She, of course, is wearing her little lavender matching set. The video ends with her signing the $45,000 check with “SAVAGE.”
The Signature Script Collection officially launched today, April 1, 2024, with designs in four different colors aiming to “make you feel empowered and sexy any time of day.”
Adam Selman, chief design officer of Savage X Fenty, said of the collection, “Everyone has a signature—whether it’s the way you sign your name, a feature on your face or body that you love to flaunt and highlight, or it’s your distinctive fashion style. Rihanna wanted to take all these qualities and design a collection that brings those ideas together into one. Using delicate lace, eye-catching colors, sexy silhouettes, and hand-picked details, Rihanna put her signature spin on this collection that people will love seeing in their wardrobe as much as we will love seeing them make it uniquely their own.”
Shop ELLE’s Savage X Fenty Collection Favorites
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